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  • Tommie Copper catalog cover
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    Tommie Copper Catalog

    Charged with leading the creative direction of the company's first demographically targeted direct response catalog, I had the opportunity to work with a renowned photographer and a talented team of designers and copywriters to develop a wellness spirited piece. The goal was to appeal to the mature, everyday person by using a relatable aspirational tone. The result is a series of stories that carry us through the lifestyles of a few individuals as they go through the motions of their day. From work to play, they speak to the benefits of wearing Tommie Copper product. Some examples of the archetypes include: a construction worker who enjoys hiking the great outdoors, a middle age farmer who enjoys hosting parties at dusk with friends, and a police officer who is a loving mother and guardian.

  • Tommie Copper catalog spread
  • Tommie Copper catalog spread
  • Tommie Copper catalog spread
  • Tommie Copper catalog spread
  • Tommie Copper catalog spread