This window presentation was created for the flagship store to boost sales during the month of February which boasts the biggest sales gain outside of the holiday season for Foot Locker. Called the 'Hottest Month Ever', it ironically happens during one of the coldest months in New York City. The concept juxtaposes vinyl ice sickle window decals with the inferno of a lava-esque glowing display table, complete with lamp-lit, fan blown silk to emulate fire. The aim was to bring much attention to the hottest sneaker releases while subconsciously inviting consumers in from the cold.
When animated, the presentation gave an impressive display of heat as the faux fire danced and the display table emitted a pulsating glow form the LED light beneath the surface.
